Lífsbrú - Centre for Suicide Prevention

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The goal of the fund is to work on suicide prevention following the approved action plan to reduce the number of suicides in Iceland. This will be done by supporting projects that include the selection, development and implementation of educational materials, procedures, and guidelines to be used at all levels of prevention. Goals will also be achieved by supporting projects that revise processes and raise awareness and lifelong learning.

Goals will be achieved through targeted fundraising for suicide prevention.

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By supporting the fund Lífsbrú, you support education, research and the implementation of evidence-based materials and methods for suicide prevention.

• Identification number (kennitala): 501023-0780

• Account number: 0370-26-047094

Supporting Lífsbrú gives individuals and companies the possibility of tax deductions.

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Edda Lilja Guðmundsdóttir designs the little yellow sweater. She designed the sweater for Yellow September and gave Lífsbrú the knitting recipe to support suicide prevention.

The Icelandic knitting community is large, and there is a long knitting tradition. Knitting involves mindfulness, which can be beneficial for mental health. The hope of those behind the Little Yellow Sweater is that a group of people will knit according to Edda Lilja’s recipe, either alone or participate in organized knitting. The Little Yellow Sweater would thus connect knitting people together, and the result would then be given to Lífsbrú as a gift. Lífsbrú would, in turn, sell the Little Yellow Sweater to fundraise for Yellow September and other suicide prevention measures. In this way, the strength and cooperation of knitting people will be useful for the cause, but hopefully also for connecting people together and creating good knitting sessions.

Those who cannot knit but want to support Lífsbrú - Centre for Suicide Prevention are advised to support the Lífsbrú fund by making a deposit to the following account:

• Identification number (kennitala): 501023-0780

• Account number: 0370-26-047094

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The name Lífsbrú is a metaphor. It refers to the awareness of the importance of a constructive and healthy life, starting from infancy. The name Lífsbrú also offers a conceptual bridge to those with suicidal thoughts so that the persons concerned stop and envision a possible way out.

The logo uses timeless imagery. The semicolon means that a person's story is not over; there is always a continuation after a semicolon. The bridge is a symbol of a way out of difficulties. Together, the symbols create a strong and hopeful image. The yellow colour represents light and hope and is globally associated with suicide prevention, while the blue colour stands for trust and stability. The idea is for the sign to shine a light in the dark, offer support and show that we are all in this together.

The name and logo of Lífsbrú comes from Efli - Almannatengsl.

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The board of the fund Lífsbrú:

• Alma D. Möller, Medical Director of Health

• Dóra Guðrún Guðmundsdóttir, head of public health at the Directorate of Health

• Guðrún Jóna Guðlaugsdóttir, Project manager in suicide prevention at the Directorate of Health

• Högni Óskarsson, psychiatrist and advisor to the Directorate of Health

The Deputy Board:

• Sigurþóra Bergsdóttir, manager of Bergið Headspace

• Bjarni Karlsson, priest