Land and Forest Iceland
Winning Slogan: “Invite Birds Home”
27th February 2026
“Invite Birds Home” (“Bjóðum fuglum heim” in Icelandic) is the winning slogan of a public slogan competition held for the project Mýralíf, the newly announced Icelandic name of Peatland LIFEline. The competition was launched on social media to capture the spirit of Icelandic wetlands, restoration, and people’s connection with nature.
The winning contributor at left, Christian Schultze, together with the project manager of Mýralíf, Elisabeth Jeanne Marie Heloise Bernard. Photo credits: Utra Mankasingh.
The author of the winning slogan is Christian Schultze, Research and International Relations Officer at the Agricultural University of Iceland. A total of 23 proposals were submitted before the deadline on 16 January.
The jury consisted of writer Andri Snær Magnason, copywriter Bragi Valdimar Skúlason, and Bára Huld Beck, Communications Manager of the project.
In its statement, the jury noted:
‘Invite birds home’ is a beautiful slogan that resonates strongly with the project’s objectives and its new visual identity, which features the ruff as a central symbol. The slogan feels welcoming and warm, and it sounds especially pleasing to the ear.
Alongside the slogan, the project has been given its Icelandic name, Mýralíf (Wetland Life), which reflects both the project’s purpose and its strong focus on wetland biodiversity. The name and slogan are considered to complement each other particularly well.
About the Mýralíf Project
Mýralíf (Peatland LIFEline) is a large-scale collaborative project aimed at restoring wetlands and enhancing biodiversity in Iceland. The project brings together seven partner institutions and organisations: the Agricultural University of Iceland, Land and Forest Iceland, the Icelandic Institute of Natural History, BirdLife Iceland, the Marine and Freshwater Research Institute, the Icelandic Environment Agency, and the UK-based bird conservation organisation RSPB.
The project is primarily funded through the LIFE Programme of the European Union. It officially began on 1 September 2025 and will run until the end of February 2031, for a total duration of 66 months.
The aim of Mýralíf is to improve knowledge and overview of Icelandic lowland wetlands, their ecology, biodiversity, and role in the carbon cycle. Special emphasis is placed on the wetland habitat Carex-dominated fens, which have very high conservation value, as well as on the bird species dunlin (Calidris alpina), common redshank (Tringa totanus) , and Eurasian whimbrel (Numenius phaeopus), which serve as important indicators of wetland health. The project also addresses the conservation of the European eel, a species listed as critically endangered.
Icelandic wetlands are unique in a European context due to the interaction of young geological substrates, volcanic activity, aeolian processes, and eruption history. Wetland bird densities are high, and several species depend heavily on these habitats. Through research, restoration, and outreach, the project will establish a stronger foundation for assessing wetland condition and restoration challenges, while placing strong emphasis on public engagement and knowledge dissemination.