According to the Uppsala Monitoring Centre, which organizes the annual campaign in November, less than 10% of adverse reactions are reported. This highlights the importance of raising awareness about recognizing and reporting adverse reactions. This applies to medicine users, caregivers, and healthcare professionals alike.

Key messages of the campaign

Healthcare professionals are reminded of the importance of engaging in conversations with patients, guardians, or caregivers to identify any concerns that may arise. Those involved in the treatment of others must remain vigilant for potential adverse reactions at all stages of treatment and report them as soon as possible. Do not delay—every report contributes to gathering vital information about the safety of medicines.

Medicine users should also keep in mind that adverse reactions can vary widely. It is essential to learn to recognize them and understand where and how to report them. Suspected adverse reactions should never be ignored; instead, they should be reported to help improve medicine safety.

Adverse reactions can be reported via the Icelandic Medicines Agency's website. Suspected adverse reactions linked to medicine use are sufficient grounds for reporting.