-Automatic translation

On World No Tobacco Day, 31 May, the World Health Organization (WHO) is drawing attention to the deceptive marketing tactics used by the tobacco and nicotine industry. This year's campaign builds on last year's focus, exposing how the industry tailors its products to young people, preys on new generations, and maintains nicotine addiction among those already dependent. The industry uses attractive designs, flavours, and marketing, among other tactics, to attract new users. These methods threaten the valuable progress made in tobacco control and public health worldwide.

Increased use of nicotine pouches

While smoking has declined in Iceland, the use of nicotine pouches has risen significantly, particularly among young people. This trend is also evident in many other countries, including those that have successfully reduced smoking rates.

The World Health Organization has published a comprehensive report on nicotine pouches, showing that their use has increased in recent years. The report also explains how the industry operates and how governments can respond to curb this trend, for example, through legislation.

The World Health Organization has released infographics that show how the tobacco and nicotine industry uses flavourings to attract new users and tailors its products to make users addicted through deceptive marketing tactics.

When people start using nicotine products at a young age, they are more likely to become addicted long-term. The adolescent brain is still developing, and nicotine addiction can have a negative impact on learning, concentration, and mood.

On the website “Óþolandi” (Intolerable), you can read about common myths and find more information on the use of nicotine pouches.

Further information
Viðar Jensson, Project Manager for Tobacco Control
hafsteinn.v.jensson@landlaeknir.is