Communication policy
Digital Health is a centre for development, service and innovation for healthcare services. Our communication goal is to promote understanding and trust in the digital transformation of the healthcare system, build a dynamic partnership with the innovation community and support the shared vision of the healthcare system we are building for the future.
Our values
Three values guide our communications:
Trust We are professional, reliable and open in all our information dissemination, and communication is a natural part of everything we do.
Consistency We present ourselves as a single entity and use the same tone of voice in all our communications, whether in a professional setting, on the web or in direct communication with partners.
Collaboration Through open information sharing, clear prioritization and active dialogue, we create a foundation for continuous innovation in digital healthcare services and better connect the healthcare system with the information technology community.
Communication and target groups
Digital Health's communications are aimed at several main groups:
Healthcare professionals Who best know the real needs of patients
The innovation and information technology community Developers and companies that build and operate solutions for the healthcare system.
Healthcare institutions and public bodies That use shared infrastructure and digital development and utilize the services and solutions of Digital Health
The public and patients It is important that this group is informed about all changes and innovations that matter to them and have a direct impact on their experience and service
How do we disseminate information?
The Digital Health website is our main platform in general. There you can find news about projects, prioritization, documentation, and policies, and the website is also the first step in communicating with Digital Health. We use Digital Health's social media when appropriate to reach our target groups and actively participate in events, conferences, etc.
Tone of voice
Our tone of voice is clear, professional and accessible. We speak in plain language, with honesty and transparency, and with respect for the expertise of our audience. We avoid complicated administrative language and unnecessary jargon in communications with the public, but use precise technical terms in dialogue with the professional community. All content is written with the recipient in mind and must meet accessibility standards.
