Knowledge and usage of Iceland.is increases between years

Almost all Icelanders are familiar with Ísland.is and have used services offered on the website or 97%. This is reflected in a recent online survey executed by Gallup on usage and attitudes towards the core services of Digital Iceland.

Knowledge, usage, and satisfaction measure high in all groups, whether looking at age, residence, education, or income. This indicates that the digital journey of the government is on the right track and in line with the will and expectations of the people of Iceland, with increased knowledge and usage of Ísland.is and the services that are found there.

In addition to the fact that most Icelanders know and use Ísland.is, Ísland.is My Pages are widely used and only about 10% have never used the services that are found there. Half of that group knows the service, although they do not use it. Interestingly, 80% have used the Digital Mailbox, but two years ago the proportion was only 44%.

Elderly people using Ísland.is increases considerably

The least used age group is older people, although 88% of people 70 years and older have used Ísland.is. This is a significant increase between years, but the increase can be seen in all age groups regardless of gender and residence.

Knowledge and usage of the Digital Mailbox increased significantly from last year, from 69% to just under 80%. 70 years and older have used the Digital Mailbox the least, or 59%, an increase of more than 6% since last year. The highest use was measured for 30-39 years old, or 98%.

There is not a significant difference in usage and knowledge of Ísland.is between women and men, but women use the site a bit more than men.

The survey shows great satisfaction with Ísland.is, Ísland.is My pages and the Digital Mailbox. About 70% of participants are either completely, very, or rather satisfied with these services and this percentage has remained virtually unchanged in the last 3 years. Around 30% are neither satisfied nor dissatisfied while dissatisfied respondents measure about 4%.

The knowledge, usage, and satisfaction of users will continue to be monitored and the results will be used in the prioritization of digital projects.

The online survey was conducted by Gallup from 11-18 October 2024 for Digital Iceland. The survey was sent to 1729 people from all over the country, 18 years and older, randomly selected from the Gallup attitude group. The participation rate was 51.4% or 888 individuals.