University Education

This is a 90 ECTS MA programme at the University of Iceland which prepares students to work in communications of all kinds.

The programme is based on an interdisciplinary approach and the aim is for students to acquire skills and experience that enable them to work in different areas of cultural communication, either independently or in collaboration with others.

Is the program for you??

• Do you want an education that will be an asset in many different careers?

• Are you interested in communications and how to present information?

• Would you like a varied programme that can be tailored to suit your interests?

• Do you want a practical programme?

What is the study about?

This is an MA programme at the University of Iceland which prepares students to work in communications of all kinds.

The programme is open to anyone who has completed a BA degree or equivalent qualification with a first class grade (7.25). There is a 30 ECTS micro-credential programme in the same subject which also considers employment experience.

Most applicants have completed an undergraduate degree in the humanities or social sciences, but the programme is also open to students with backgrounds in other subjects. Individual courses are also open to students on other graduate programmes, as the programme frequently overlaps with other disciplines.

Programme structure

This is a 90 ECTS MA programme, including a 30 ECTS final project. The programme can be completed in one and a half years of full-time study.

Students choose between the following specialisations:

• Applied studies in culture and communication

• Innovation and communication

• Digital communication

Organisation of teaching

Subject to the approval of the programme coordinator, students are allowed to complete up to 20 ECTS through elective courses at the BA or MA level in other subjects or at other universities that have partnership agreements with UI, as long as the courses align with the learning objectives for applied studies in culture and communication. Students will earn 6 ECTS for BA courses rather than 10 ECTS, since higher academic standards are expected for Master’s students.

This programme is taught in Icelandic but reading material may be in English.

Main objectives

The programme aims to provide students with:

• knowledge of different areas of culture and communication and skills in a specific field or fields.

• knowledge and understanding of methods and theories concerning culture and communication, innovation and entrepreneurship.

• the skills required to take a reasoned position on controversial issues in culture and communication.

• critical thinking skills and the ability to explain their views.